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Jayson Sellers

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My Verizon 4.0

My Verizon is the authenticated customer experience for Verizon residential customers. It encompasses browser experiences for billing, service and product information like usage data, parental controls, entertainment engagement, customer profiles, plan changes and upgrades and a lot more.

This is the fourth generation of My Verizon and by far the most flexible and personalized.

Project Mission

To create a new, fully responsive experience for Verizon’s signed-in customers that displays and provides function for all account related content and settings while accommodating a new set of brand standards.

Audiences

Single professionals, families and retirees needing Internet, entertainment and communications services

Strategy

Create a modular and template driven digital dashboard to present existing customers with the most relevant and personal product and service content based on customer preferences and behavior insights, and business logic

Build in a fully responsive framework to accommodate any device interaction

Implement new Verizon brand standards

Integrate with Adobe Marketing Cloud

 

Colleagues: Brandon Beasley, Nancy Chen, Koti Kalakota, Ilene Hochman, Kyme Winston, Venkata Devaki, Omar Abou-Khamis, and many others

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Contact me for further discussion about this project or something new you might have in mind.

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